Instagram users in Brazil
There were 161 510 300 Instagram users in Brazil in February 2026, which accounted for 72.3% of its entire population.
The majority of them were women - 57.4%.
People aged 25 to 34 were the largest user group (50 700 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 22 800 000.