Instagram users in Brazil
There were 164 809 400 Instagram users in Brazil in May 2026, which accounted for 73.8% of its entire population.
The majority of them were women - 57.5%.
People aged 25 to 34 were the largest user group (51 600 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 23 200 000.