Japan flag
Instagram users in Japan
July 2026
66 305 701
57.2%
women
42.8%
men
 
 
13-17
n/a
13%
9%
18-24
22%
14.9%
11.2%
25-34
26.1%
10.6%
7.2%
35-44
17.8%
9.8%
7.7%
45-54
17.5%
6.2%
5.1%
55-64
11.3%
2.7%
2.6%
65+
5.3%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Japan

There were 66 305 701 Instagram users in Japan in July 2026, which accounted for 53.3% of its entire population.

The majority of them were women - 57.2%.

People aged 25 to 34 were the largest user group (17 300 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 6 000 000.

Add these statistics to Your web page:

copied

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Japan - Last 12 Months

62 700 000
Aug '25
63 700 000
Sep
62 304 500
Oct
62 804 600
Nov
64 400 000
Dec
65 500 000
Jan '26
64 700 000
Feb
64 304 300
Mar
69 100 000
Apr
66 300 000
May
67 304 900
Jun
66 305 700
Jul
Month Instagram Users % of Population Women Men Change M/M
Jul 66 305 700 53.3% 56.8% 43.2% -1.5%
Jun 67 304 900 54.1% 56.6% 43.4% +1.5%
May 66 300 000 53.3% 56.8% 43.2% -4.1%
Apr 69 100 000 55.6% 56.5% 43.5% +7.5%
Mar 64 304 300 51.7% 56.9% 43.1% -0.6%
Feb 64 700 000 52% 56.7% 43.3% -1.2%
Jan '26 65 500 000 52.7% 56.7% 43.3% +1.7%
Dec 64 400 000 51.8% 57.1% 42.9% +2.5%
Nov 62 804 600 50.5% 57.4% 42.6% +0.8%
Oct 62 304 500 50.1% 56.8% 43.2% -2.2%
Sep 63 700 000 51.2% 56.2% 43.8% +1.6%
Aug '25 62 700 000 50.4% 57.1% 42.9% -

More stats for Japan

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

See the number of social media users
in other countries:

Frequently asked questions

How many Instagram users are there in Japan in 2026?

As of July 2026, there are 66 305 701 Instagram users in Japan - 53.3% of the country's population.

What is the largest Instagram age group in Japan?

The largest age group is 25 to 34, making up 26.1% of Instagram users in Japan.

Are there more women or men on Instagram in Japan?

Women make up the majority, at 57.2% of Instagram users in Japan.

Where does this data come from?

Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language.

Save hours on managing social media, every day.

Manage comments, DMs, reviews, and ad comments automatically with AI, schedule posts across every channel, and pull reports that actually show what’s working – all in one tool.

Try NapoleonCat for free

14-day free trial · No credit card required