Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 5 407 000 Instagram users in Kenya in July 2026, which accounted for 8.8% of its entire population.
The majority of them were men - 55.4%.
People aged 18 to 24 were the largest user group (2 600 000).
The highest difference between men and women occurs within people aged 18 to 24, where men lead by 1 500 000.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Jul | 5 407 000 | 8.8% | 44.4% | 55.6% | +1.5% |
| Jun | 5 326 800 | 8.6% | 44.4% | 55.6% | +4.4% |
| May | 5 100 700 | 8.3% | 44.2% | 55.8% | -7.3% |
| Apr | 5 500 000 | 8.9% | 45.1% | 54.9% | +10% |
| Mar | 5 000 000 | 8.1% | 45.8% | 54.2% | +4.9% |
| Feb | 4 766 100 | 7.7% | 44.7% | 55.3% | -6.5% |
| Jan '26 | 5 100 000 | 8.3% | 43.8% | 56.3% | +8.2% |
| Dec | 4 714 700 | 7.6% | 44.7% | 55.3% | +4.8% |
| Nov | 4 500 000 | 7.3% | 45.2% | 54.8% | +12.8% |
| Oct | 3 989 100 | 6.5% | 45% | 55% | -0.8% |
| Sep | 4 020 900 | 6.5% | 45% | 55% | -8.6% |
| Aug '25 | 4 400 000 | 7.1% | 45.2% | 54.8% | - |
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As of July 2026, there are 5 407 000 Instagram users in Kenya - 8.8% of the country's population.
The largest age group is 18 to 24, making up 48.1% of Instagram users in Kenya.
Men make up the majority, at 55.4% of Instagram users in Kenya.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language.
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