Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 188 110 400 Facebook users in Brazil in December 2025, which accounted for 84.2% of its entire population.
The majority of them were women - 55.2%.
People aged 25 to 34 were the largest user group (56 000 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 25 900 000.
There were 159 310 100 Instagram users in Brazil in December 2025, which accounted for 71.3% of its entire population.
The majority of them were women - 57.4%.
People aged 25 to 34 were the largest user group (49 900 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 22 400 000.
There were 113 405 100 Messenger users in Brazil in December 2025, which accounted for 50.8% of its entire population.
The majority of them were women - 54%.
People aged 25 to 34 were the largest user group (29 400 000).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 4 000 000.
There were 82 200 000 Linkedin users in Brazil in December 2025, which accounted for 36.8% of its entire population.
People aged 25 to 34 were the largest user group (41 000 000).
See the number of social media users in other countries:
