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Social media users
in Brazil
August 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in Brazil

Brazil flag
Facebook users in Brazil
2026
188 905 200
55.1%
women
44.9%
men
0%
0%
13-17
0%
9.8%
8%
18-24
17.9%
15.9%
13.8%
25-34
29.8%
11.1%
9.5%
35-44
20.6%
8.3%
6.6%
45-54
14.8%
5.6%
4.1%
55-64
9.7%
4.4%
2.8%
65+
7.2%

There were 188 905 200 Facebook users in Brazil in August 2026, which accounted for 84.4% of its entire population.

The majority of them were women - 55.1%.

People aged 25 to 34 were the largest user group (56 200 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 26 100 000.

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Instagram users in Brazil

Brazil flag
Instagram users in Brazil
2026
154 704 800
58.6%
women
41.4%
men
0%
0%
13-17
0%
11.4%
8.7%
18-24
20.1%
17.6%
13.6%
25-34
31.3%
11.8%
8.5%
35-44
20.3%
8.4%
5.4%
45-54
13.8%
5.5%
3%
55-64
8.5%
3.9%
2%
65+
5.9%

There were 154 704 800 Instagram users in Brazil in August 2026, which accounted for 69.1% of its entire population.

The majority of them were women - 58.6%.

People aged 25 to 34 were the largest user group (48 400 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 21 100 000.

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Messenger users in Brazil

Brazil flag
Messenger users in Brazil
2026
111 402 700
53.9%
women
46.1%
men
0%
0%
13-17
0%
5%
4.9%
18-24
10%
12.8%
12.6%
25-34
25.4%
12%
10.8%
35-44
22.8%
10.4%
8.3%
45-54
18.8%
7.6%
5.7%
55-64
13.3%
6%
3.8%
65+
9.8%

There were 111 402 700 Messenger users in Brazil in August 2026, which accounted for 49.8% of its entire population.

The majority of them were women - 53.9%.

People aged 25 to 34 were the largest user group (28 300 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 4 200 000.

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Linkedin users in Brazil

Brazil flag
Linkedin users in Brazil
2026
82 200 000
31.6%
18-24
31.6%
49.9%
25-34
49.9%
17%
35-54
17%
1.5%
55+
1.5%

There were 82 200 000 Linkedin users in Brazil in August 2026, which accounted for 36.7% of its entire population.

People aged 25 to 34 were the largest user group (41 000 000).

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