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bulgaria flag

Social media users
in Bulgaria

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bulgaria

Bulgaria flag
Facebook users in Bulgaria
2025
4 466 500
52.2%
women
47.8%
men
 
 
13-17
n/a
6.9%
6.2%
18-24
13.2%
11.3%
12.1%
25-34
23.4%
9.8%
10%
35-44
19.8%
9.2%
8.9%
45-54
18.1%
7.5%
6%
55-64
13.5%
7.4%
4.6%
65+
12.1%

There were 4 466 500 Facebook users in Bulgaria in November 2025, which accounted for 66.9% of its entire population.

The majority of them were women - 52.2%.

People aged 25 to 34 were the largest user group (1 045 100).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 206 700.

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Instagram users in Bulgaria

Bulgaria flag
Instagram users in Bulgaria
2025
2 107 700
54%
women
46%
men
 
 
13-17
n/a
11.1%
9.7%
18-24
20.8%
16.7%
17%
25-34
33.8%
11.5%
9.4%
35-44
20.9%
8.2%
5.9%
45-54
14.2%
4%
2.5%
55-64
6.5%
2.5%
1.5%
65+
3.9%

There were 2 107 700 Instagram users in Bulgaria in November 2025, which accounted for 31.5% of its entire population.

The majority of them were women - 54%.

People aged 25 to 34 were the largest user group (711 600).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 125 400.

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Messenger users in Bulgaria

Bulgaria flag
Messenger users in Bulgaria
2025
3 751 300
52.3%
women
47.7%
men
 
 
13-17
n/a
5%
4.9%
18-24
9.9%
10%
10.9%
25-34
21%
10.4%
10.5%
35-44
20.8%
10.1%
9.8%
45-54
19.9%
8.5%
6.7%
55-64
15.1%
8.3%
5%
65+
13.3%

There were 3 751 300 Messenger users in Bulgaria in November 2025, which accounted for 56.1% of its entire population.

The majority of them were women - 52.3%.

People aged 25 to 34 were the largest user group (786 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 187 300.

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Linkedin users in Bulgaria

Bulgaria flag
Linkedin users in Bulgaria
2025
1 605 000
26.8%
18-24
26.8%
37.4%
25-34
37.4%
31.8%
35-54
31.8%
4%
55+
4%

There were 1 605 000 Linkedin users in Bulgaria in November 2025, which accounted for 24% of its entire population.

People aged 25 to 34 were the largest user group (600 000).

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