Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 4 512 400 Facebook users in Bulgaria in December 2025, which accounted for 67.8% of its entire population.
The majority of them were women - 52.1%.
People aged 25 to 34 were the largest user group (1 065 300).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 207 700.
There were 2 167 600 Instagram users in Bulgaria in December 2025, which accounted for 32.6% of its entire population.
The majority of them were women - 53.9%.
People aged 25 to 34 were the largest user group (735 800).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 130 500.
There were 3 785 200 Messenger users in Bulgaria in December 2025, which accounted for 56.8% of its entire population.
The majority of them were women - 52.1%.
People aged 25 to 34 were the largest user group (797 900).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 190 600.
There were 1 595 000 Linkedin users in Bulgaria in December 2025, which accounted for 24% of its entire population.
People aged 25 to 34 were the largest user group (590 000).
See the number of social media users in other countries:
