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Social media users
in Guatemala
AT THE END OF 2025

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Guatemala

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Facebook users in Guatemala
2025
11 482 200
50.3%
women
49.7%
men
 
 
13-17
n/a
14.8%
13.9%
18-24
28.7%
18.3%
18.3%
25-34
36.6%
8.7%
8.7%
35-44
17.4%
4.6%
4.8%
45-54
9.4%
2.3%
2.4%
55-64
4.6%
1.6%
1.7%
65+
3.3%

There were 11 482 200 Facebook users in Guatemala in December 2025, which accounted for 57.6% of its entire population.

The slight majority of them were women - 50.3%.

People aged 25 to 34 were the largest user group (4 200 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 600 000.

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Instagram users in Guatemala

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Instagram users in Guatemala
2025
4 268 000
52.1%
women
47.9%
men
 
 
13-17
n/a
18.9%
17.1%
18-24
36%
18.4%
18.5%
25-34
36.8%
8.2%
7.1%
35-44
15.2%
3.8%
3.1%
45-54
7%
1.6%
1.3%
55-64
2.9%
1.2%
0.9%
65+
2.1%

There were 4 268 000 Instagram users in Guatemala in December 2025, which accounted for 21.4% of its entire population.

The majority of them were women - 52.1%.

People aged 25 to 34 were the largest user group (1 571 500).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 730 700.

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Messenger users in Guatemala

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Messenger users in Guatemala
2025
10 084 200
50.8%
women
49.2%
men
 
 
13-17
n/a
13.9%
12.9%
18-24
26.8%
18.8%
17.8%
25-34
36.7%
9.1%
9.1%
35-44
18.2%
4.8%
5.1%
45-54
9.9%
2.5%
2.5%
55-64
5%
1.7%
1.8%
65+
3.5%

There were 10 084 200 Messenger users in Guatemala in December 2025, which accounted for 50.6% of its entire population.

The majority of them were women - 50.8%.

People aged 25 to 34 were the largest user group (3 700 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 1 800 000.

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Linkedin users in Guatemala

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Linkedin users in Guatemala
2025
1 813 000
29.8%
18-24
29.8%
51.3%
25-34
51.3%
17.7%
35-54
17.7%
1.3%
55+
1.3%

There were 1 813 000 Linkedin users in Guatemala in December 2025, which accounted for 9.1% of its entire population.

People aged 25 to 34 were the largest user group (930 000).

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