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latvia flag

Social media users
in Latvia

AT THE END OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Latvia

Latvia flag
Facebook users in Latvia
2025
1 266 500
55.8%
women
44.2%
men
 
 
13-17
n/a
8.6%
7.2%
18-24
15.8%
12%
12.2%
25-34
24.2%
11.1%
10.4%
35-44
21.5%
8.8%
6.7%
45-54
15.5%
7.7%
4.5%
55-64
12.1%
7.6%
3.3%
65+
10.9%

There were 1 266 500 Facebook users in Latvia in December 2025, which accounted for 71.7% of its entire population.

The majority of them were women - 55.8%.

People aged 25 to 34 were the largest user group (306 700).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 41 600.

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Instagram users in Latvia

Latvia flag
Instagram users in Latvia
2025
782 700
58.5%
women
41.5%
men
 
 
13-17
n/a
11.6%
9.6%
18-24
21.2%
15.9%
14.6%
25-34
30.5%
13.4%
9.4%
35-44
22.8%
8.4%
4.5%
45-54
12.9%
5.5%
2.1%
55-64
7.5%
3.6%
1.3%
65+
5%

There were 782 700 Instagram users in Latvia in December 2025, which accounted for 44.3% of its entire population.

The majority of them were women - 58.5%.

People aged 25 to 34 were the largest user group (239 100).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 73 800.

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Messenger users in Latvia

Latvia flag
Messenger users in Latvia
2025
925 200
56.9%
women
43.1%
men
 
 
13-17
n/a
5.2%
4.2%
18-24
9.4%
10.5%
10.2%
25-34
20.7%
12.4%
11.7%
35-44
24.1%
10.5%
8%
45-54
18.5%
9.3%
5.4%
55-64
14.7%
9%
3.7%
65+
12.6%

There were 925 200 Messenger users in Latvia in December 2025, which accounted for 52.4% of its entire population.

The majority of them were women - 56.9%.

People aged 35 to 44 were the largest user group (223 100).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 34 000.

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Linkedin users in Latvia

Latvia flag
Linkedin users in Latvia
2025
660 000
28.8%
18-24
28.8%
37.9%
25-34
37.9%
30.3%
35-54
30.3%
3%
55+
3%

There were 660 000 Linkedin users in Latvia in December 2025, which accounted for 37.4% of its entire population.

People aged 25 to 34 were the largest user group (250 000).

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