Other countries:

serbia flag

Social media users
in Serbia

AT THE END OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Serbia

Serbia flag
Facebook users in Serbia
2025
5 182 700
51.1%
women
48.9%
men
 
 
13-17
n/a
8.2%
7.2%
18-24
15.4%
13.8%
14.2%
25-34
28%
10.1%
10%
35-44
20.1%
8.3%
8.2%
45-54
16.5%
5.8%
5.2%
55-64
11%
4.9%
4.1%
65+
8.9%

There were 5 182 700 Facebook users in Serbia in December 2025, which accounted for 61.3% of its entire population.

The majority of them were women - 51.1%.

People aged 25 to 34 were the largest user group (1 451 900).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 375 400.

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Instagram users in Serbia

Serbia flag
Instagram users in Serbia
2025
3 734 500
53.1%
women
46.9%
men
 
 
13-17
n/a
10.1%
8.9%
18-24
19%
16.1%
16%
25-34
32%
10.7%
9.6%
35-44
20.3%
8.4%
6.8%
45-54
15.2%
4.7%
3.4%
55-64
8.2%
3.1%
2.2%
65+
5.3%

There were 3 734 500 Instagram users in Serbia in December 2025, which accounted for 44.1% of its entire population.

The majority of them were women - 53.1%.

People aged 25 to 34 were the largest user group (1 196 500).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 253 600.

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Messenger users in Serbia

Serbia flag
Messenger users in Serbia
2025
3 323 700
50.1%
women
49.9%
men
 
 
13-17
n/a
3.8%
3.6%
18-24
7.4%
11.3%
12.2%
25-34
23.4%
11.2%
11.6%
35-44
22.8%
10.1%
10.2%
45-54
20.3%
7.5%
6.9%
55-64
14.4%
6.3%
5.3%
65+
11.7%

There were 3 323 700 Messenger users in Serbia in December 2025, which accounted for 39.3% of its entire population.

The slight majority of them were women - 50.1%.

People aged 25 to 34 were the largest user group (779 300).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 177 500.

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Linkedin users in Serbia

Serbia flag
Linkedin users in Serbia
2025
1 704 000
24.6%
18-24
24.6%
49.9%
25-34
49.9%
23.5%
35-54
23.5%
2%
55+
2%

There were 1 704 000 Linkedin users in Serbia in December 2025, which accounted for 20.1% of its entire population.

People aged 25 to 34 were the largest user group (850 000).

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