Instagram users in Australia
There were 16 189 200 Instagram users in Australia in January 2026, which accounted for 58.3% of its entire population.
The majority of them were women - 55.1%.
People aged 25 to 34 were the largest user group (5 100 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 400 000.