Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 24 900 000 Facebook users in Australia in July 2026, which accounted for 89.4% of its entire population.
The majority of them were women - 52.6%.
People aged 25 to 34 were the largest user group (6 800 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 800 000.
There were 16 515 300 Instagram users in Australia in July 2026, which accounted for 59.3% of its entire population.
The majority of them were women - 55%.
People aged 25 to 34 were the largest user group (5 200 000).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 1 500 000.
There were 17 960 500 Messenger users in Australia in July 2026, which accounted for 64.5% of its entire population.
The majority of them were women - 51.8%.
People aged 25 to 34 were the largest user group (4 500 000).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 100 000.
There were 16 990 000 Linkedin users in Australia in July 2026, which accounted for 61% of its entire population.
People aged 25 to 34 were the largest user group (7 800 000).
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