Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 542 600 Instagram users in Estonia in July 2026, which accounted for 43.5% of its entire population.
The majority of them were women - 59.7%.
People aged 25 to 34 were the largest user group (161 100).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 54 900.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Jul | 542 600 | 43.5% | 59.9% | 40.1% | -5.4% |
| Jun | 573 400 | 46% | 59.4% | 40.6% | +8.1% |
| May | 530 600 | 42.6% | 59.7% | 40.3% | +1.1% |
| Apr | 524 700 | 42.1% | 59% | 41% | -4.6% |
| Mar | 549 900 | 44.1% | 59.4% | 40.6% | -1.8% |
| Feb | 560 000 | 44.9% | 59.4% | 40.6% | +0.2% |
| Jan '26 | 559 100 | 44.8% | 58.9% | 41.1% | +1.8% |
| Dec | 549 200 | 44% | 59.2% | 40.8% | +1.9% |
| Nov | 538 800 | 43.2% | 59.3% | 40.7% | +1.2% |
| Oct | 532 300 | 42.7% | 59.1% | 40.9% | -0.6% |
| Sep | 535 600 | 43% | 59.5% | 40.5% | +3.8% |
| Aug '25 | 516 100 | 41.4% | 59.4% | 40.6% | - |
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As of July 2026, there are 542 600 Instagram users in Estonia - 43.5% of the country's population.
The largest age group is 25 to 34, making up 29.7% of Instagram users in Estonia.
Women make up the majority, at 59.7% of Instagram users in Estonia.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language.
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