Italy flag
Instagram users in Italy
July 2026
32 900 000
52.6%
women
47.4%
men
 
 
13-17
n/a
8.8%
7.9%
18-24
16.7%
12.8%
13.4%
25-34
26.1%
9.1%
8.2%
35-44
17.3%
9.1%
7.6%
45-54
16.7%
7.6%
6.1%
55-64
13.7%
5.2%
4.3%
65+
9.4%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Italy

There were 32 900 000 Instagram users in Italy in July 2026, which accounted for 55.2% of its entire population.

The majority of them were women - 52.6%.

People aged 25 to 34 were the largest user group (8 600 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 2 000 000.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Italy - Last 12 Months

31 100 000
Aug '25
31 900 000
Sep
31 600 000
Oct
32 000 000
Nov
32 800 000
Dec
33 400 000
Jan '26
33 300 000
Feb
32 800 000
Mar
31 200 000
Apr
32 700 000
May
34 100 000
Jun
32 900 000
Jul
Month Instagram Users % of Population Women Men Change M/M
Jul 32 900 000 55.2% 52.6% 47.4% -3.5%
Jun 34 100 000 57.2% 52.7% 47.3% +4.3%
May 32 700 000 54.9% 52.6% 47.4% +4.8%
Apr 31 200 000 52.4% 52.8% 47.2% -4.9%
Mar 32 800 000 55.1% 52.3% 47.7% -1.5%
Feb 33 300 000 55.9% 52.3% 47.7% -0.3%
Jan '26 33 400 000 56.1% 52.1% 47.9% +1.8%
Dec 32 800 000 55.1% 52.3% 47.7% +2.5%
Nov 32 000 000 53.7% 52.6% 47.4% +1.3%
Oct 31 600 000 53% 52.2% 47.8% -0.9%
Sep 31 900 000 53.5% 52.4% 47.6% +2.6%
Aug '25 31 100 000 52.2% 52.1% 47.9% -

More stats for Italy

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

See the number of social media users
in other countries:

Frequently asked questions

How many Instagram users are there in Italy in 2026?

As of July 2026, there are 32 900 000 Instagram users in Italy - 55.2% of the country's population.

What is the largest Instagram age group in Italy?

The largest age group is 25 to 34, making up 26.1% of Instagram users in Italy.

Are there more women or men on Instagram in Italy?

Women make up the majority, at 52.6% of Instagram users in Italy.

Where does this data come from?

Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language.

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