New Zealand flag
Instagram users in New Zealand
November 2025
2 719 700
55.9%
women
44.1%
men
 
 
13-17
n/a
13.1%
10.6%
18-24
23.7%
16.3%
15.3%
25-34
31.6%
10.6%
8.6%
35-44
19.2%
7.1%
4.8%
45-54
11.8%
5.1%
2.8%
55-64
7.9%
3.7%
2.1%
65+
5.8%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in New Zealand

There were 2 719 700 Instagram users in New Zealand in November 2025, which accounted for 51.4% of its entire population.

The majority of them were women - 55.9%.

People aged 25 to 34 were the largest user group (858 100).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 287 000.

Add these statistics to Your web page:

copied

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

View more stats for Instagram

See the number of social media users
in other countries: