Instagram users in New Zealand
There were 2 844 000 Instagram users in New Zealand in May 2026, which accounted for 53.6% of its entire population.
The majority of them were women - 55.7%.
People aged 25 to 34 were the largest user group (897 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 288 400.