Instagram users in South Africa
There were 9 364 100 Instagram users in South Africa in December 2025, which accounted for 15% of its entire population.
The majority of them were women - 54.9%.
People aged 18 to 24 were the largest user group (3 500 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 600 000.