Sweden flag
Instagram users in Sweden
June 2026
6 091 400
56.2%
women
43.8%
men
 
 
13-17
n/a
8.6%
6.7%
18-24
15.3%
13%
12.1%
25-34
25.2%
10.3%
8.4%
35-44
18.7%
8.6%
6.6%
45-54
15.3%
7.3%
5%
55-64
12.4%
8.3%
5%
65+
13.3%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Sweden

There were 6 091 400 Instagram users in Sweden in June 2026, which accounted for 57.1% of its entire population.

The majority of them were women - 56.2%.

People aged 25 to 34 were the largest user group (1 533 200).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 302 600.

Add these statistics to Your web page:

copied

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Sweden - Last 12 Months

5 570 400
Jul '25
5 790 600
Aug
6 011 200
Sep
5 920 300
Oct
5 992 300
Nov
6 121 000
Dec
6 163 300
Jan '26
6 143 100
Feb
6 055 900
Mar
5 634 500
Apr
5 796 500
May
6 091 400
Jun
Month Instagram Users % of Population Women Men Change M/M
Jun 6 091 400 57.1% 56.5% 43.5% +5.1%
May 5 796 500 54.4% 55.9% 44.1% +2.9%
Apr 5 634 500 52.9% 56.1% 43.9% -7%
Mar 6 055 900 56.8% 55.7% 44.3% -1.4%
Feb 6 143 100 57.6% 54.8% 45.2% -0.3%
Jan '26 6 163 300 57.8% 54.8% 45.2% +0.7%
Dec 6 121 000 57.4% 55.7% 44.3% +2.1%
Nov 5 992 300 56.2% 55.7% 44.3% +1.2%
Oct 5 920 300 55.5% 55.9% 44.1% -1.5%
Sep 6 011 200 56.4% 55.7% 44.3% +3.8%
Aug 5 790 600 54.3% 55.9% 44.1% +4%
Jul '25 5 570 400 52.3% 55.4% 44.6% -

More stats for Sweden

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

See the number of social media users
in other countries:

Frequently asked questions

How many Instagram users are there in Sweden in 2026?

As of June 2026, there are 6 091 400 Instagram users in Sweden - 57.1% of the country's population.

What is the largest Instagram age group in Sweden?

The largest age group is 25 to 34, making up 25.2% of Instagram users in Sweden.

Are there more women or men on Instagram in Sweden?

Women make up the majority, at 56.2% of Instagram users in Sweden.

Where does this data come from?

Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language.