sweden flag

Social media users
in Sweden
July 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

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Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2026
8 198 000
53.3%
women
46.7%
men
 
 
13-17
n/a
7.9%
6.1%
18-24
14%
11.8%
11.6%
25-34
23.4%
9.2%
8.6%
35-44
17.9%
8%
7.1%
45-54
15%
6.9%
6.1%
55-64
13%
9.4%
7.3%
65+
16.7%

There were 8 198 000 Facebook users in Sweden in July 2026, which accounted for 76.9% of its entire population.

The majority of them were women - 53.3%.

People aged 25 to 34 were the largest user group (1 919 500).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 596 900.

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Instagram users in Sweden

Sweden flag
Instagram users in Sweden
2026
5 919 300
56.1%
women
43.9%
men
 
 
13-17
n/a
8.4%
6.5%
18-24
15%
12.7%
12%
25-34
24.7%
10.3%
8.4%
35-44
18.7%
8.6%
6.7%
45-54
15.3%
7.5%
5.1%
55-64
12.6%
8.6%
5.1%
65+
13.7%

There were 5 919 300 Instagram users in Sweden in July 2026, which accounted for 55.5% of its entire population.

The majority of them were women - 56.1%.

People aged 25 to 34 were the largest user group (1 463 600).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 304 800.

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Messenger users in Sweden

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Messenger users in Sweden
2026
5 663 700
52.9%
women
47.1%
men
 
 
13-17
n/a
4.9%
3.9%
18-24
8.9%
10.3%
10.3%
25-34
20.6%
9.7%
9.3%
35-44
19%
9%
7.9%
45-54
16.9%
8.2%
7.3%
55-64
15.4%
10.9%
8.4%
65+
19.3%

There were 5 663 700 Messenger users in Sweden in July 2026, which accounted for 53.1% of its entire population.

The majority of them were women - 52.9%.

People aged 25 to 34 were the largest user group (1 164 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 478 200.

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Linkedin users in Sweden

Sweden flag
Linkedin users in Sweden
2026
6 750 000
20.7%
18-24
20.7%
35.6%
25-34
35.6%
34.1%
35-54
34.1%
9.6%
55+
9.6%

There were 6 750 000 Linkedin users in Sweden in July 2026, which accounted for 63.3% of its entire population.

People aged 25 to 34 were the largest user group (2 400 000).

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