Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 686 500 Instagram users in Zambia in August 2026, which accounted for 3% of its entire population.
The majority of them were men - 54.9%.
People aged 18 to 24 were the largest user group (287 500).
The highest difference between men and women occurs within people aged 25 to 34, where men lead by 138 600.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Aug | 700 800 | 3.1% | 45.2% | 54.8% | +7.3% |
| Jul | 653 400 | 2.9% | 45.4% | 54.6% | -2.4% |
| Jun | 669 200 | 3% | 45.3% | 54.7% | +2.2% |
| May | 654 800 | 2.9% | 46.5% | 53.5% | +4.3% |
| Apr | 628 100 | 2.8% | 46.1% | 53.9% | +0.5% |
| Mar | 625 000 | 2.8% | 46.5% | 53.5% | -0.3% |
| Feb | 626 800 | 2.8% | 46% | 54% | +1.2% |
| Jan '26 | 619 300 | 2.7% | 45.6% | 54.4% | +1.7% |
| Dec | 608 900 | 2.7% | 46.5% | 53.5% | +7.5% |
| Nov | 566 400 | 2.5% | 46.3% | 53.7% | +0.5% |
| Oct | 563 400 | 2.5% | 46.6% | 53.4% | -2.3% |
| Sep '25 | 576 900 | 2.6% | 46.2% | 53.8% | - |
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As of August 2026, there are 686 500 Instagram users in Zambia - 3% of the country's population.
The largest age group is 18 to 24, making up 41.9% of Instagram users in Zambia.
Men make up the majority, at 54.9% of Instagram users in Zambia.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language.
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