Instagram users in Zambia
There were 642 500 Instagram users in Zambia in May 2026, which accounted for 2.9% of its entire population.
The majority of them were men - 54%.
People aged 18 to 24 were the largest user group (269 200).
The highest difference between men and women occurs within people aged 25 to 34, where men lead by 129 600.