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Social media users
in Australia
June 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

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Facebook users in Australia

Australia flag
Facebook users in Australia
2026
25 600 000
52.3%
women
47.7%
men
 
 
13-17
n/a
9%
7.4%
18-24
16.4%
13.7%
14.1%
25-34
27.7%
9.8%
9.4%
35-44
19.1%
7%
6.6%
45-54
13.7%
5.9%
5.1%
55-64
10.9%
7%
5.1%
65+
12.1%

There were 25 600 000 Facebook users in Australia in June 2026, which accounted for 92% of its entire population.

The majority of them were women - 52.3%.

People aged 25 to 34 were the largest user group (7 100 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 300 000.

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Instagram users in Australia

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Instagram users in Australia
2026
17 048 800
55.1%
women
44.9%
men
 
 
13-17
n/a
11.1%
8.8%
18-24
19.9%
16.4%
15.3%
25-34
31.7%
11.1%
9.4%
35-44
20.5%
7%
5.4%
45-54
12.5%
5.2%
3.4%
55-64
8.6%
4.2%
2.6%
65+
6.8%

There were 17 048 800 Instagram users in Australia in June 2026, which accounted for 61.3% of its entire population.

The majority of them were women - 55.1%.

People aged 25 to 34 were the largest user group (5 400 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 500 000.

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Messenger users in Australia

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Messenger users in Australia
2026
18 287 900
52.5%
women
47.5%
men
 
 
13-17
n/a
6%
5.4%
18-24
11.4%
12%
12.6%
25-34
24.6%
10.9%
10.4%
35-44
21.3%
8.2%
7.1%
45-54
15.3%
7.1%
6%
55-64
13.1%
8.2%
6%
65+
14.2%

There were 18 287 900 Messenger users in Australia in June 2026, which accounted for 65.7% of its entire population.

The majority of them were women - 52.5%.

People aged 25 to 34 were the largest user group (4 500 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 100 000.

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Linkedin users in Australia

Australia flag
Linkedin users in Australia
2026
16 990 000
20.6%
18-24
20.6%
45.9%
25-34
45.9%
28.3%
35-54
28.3%
5.2%
55+
5.2%

There were 16 990 000 Linkedin users in Australia in June 2026, which accounted for 61.1% of its entire population.

People aged 25 to 34 were the largest user group (7 800 000).

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in other countries: