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Social media users
in Austria
AT THE END OF 2025

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Austria

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Facebook users in Austria
2025
5 346 700
51.8%
women
48.2%
men
 
 
13-17
n/a
8.5%
7.5%
18-24
15.9%
14.5%
14.6%
25-34
29.1%
10.5%
9.9%
35-44
20.4%
8.1%
7.3%
45-54
15.4%
6.3%
5.4%
55-64
11.7%
3.9%
3.6%
65+
7.4%

There were 5 346 700 Facebook users in Austria in December 2025, which accounted for 59.5% of its entire population.

The majority of them were women - 51.8%.

People aged 25 to 34 were the largest user group (1 556 100).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 399 000.

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Instagram users in Austria

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Instagram users in Austria
2025
3 852 400
52.7%
women
47.3%
men
 
 
13-17
n/a
10.7%
9.5%
18-24
20.2%
16.3%
16.4%
25-34
32.7%
10.8%
9.3%
35-44
20.1%
7.8%
6.2%
45-54
14%
4.9%
3.8%
55-64
8.8%
2.3%
2%
65+
4.3%

There were 3 852 400 Instagram users in Austria in December 2025, which accounted for 42.8% of its entire population.

The majority of them were women - 52.7%.

People aged 25 to 34 were the largest user group (1 261 200).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 238 600.

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Messenger users in Austria

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Messenger users in Austria
2025
3 174 100
51.9%
women
48.1%
men
 
 
13-17
n/a
3.4%
3.1%
18-24
6.6%
12.4%
12.3%
25-34
24.7%
12.6%
11.7%
35-44
24.2%
10.2%
9.2%
45-54
19.4%
8.1%
7.2%
55-64
15.3%
5.2%
4.6%
65+
9.8%

There were 3 174 100 Messenger users in Austria in December 2025, which accounted for 35.3% of its entire population.

The majority of them were women - 51.9%.

People aged 25 to 34 were the largest user group (782 600).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 291 500.

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Linkedin users in Austria

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Linkedin users in Austria
2025
3 010 000
28.6%
18-24
28.6%
36.5%
25-34
36.5%
28.6%
35-54
28.6%
6.3%
55+
6.3%

There were 3 010 000 Linkedin users in Austria in December 2025, which accounted for 33.5% of its entire population.

People aged 25 to 34 were the largest user group (1 100 000).

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