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Social media users
in Austria

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Austria

Austria flag
Facebook users in Austria
2025
5 211 600
51.8%
women
48.2%
men
 
 
13-17
n/a
8.5%
7.5%
18-24
16%
14.4%
14.5%
25-34
28.9%
10.6%
10%
35-44
20.5%
8.2%
7.3%
45-54
15.5%
6.3%
5.5%
55-64
11.7%
3.9%
3.5%
65+
7.4%

There were 5 211 600 Facebook users in Austria in November 2025, which accounted for 58% of its entire population.

The majority of them were women - 51.8%.

People aged 25 to 34 were the largest user group (1 504 600).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 390 400.

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Instagram users in Austria

Austria flag
Instagram users in Austria
2025
3 713 600
52.6%
women
47.4%
men
 
 
13-17
n/a
10.6%
9.7%
18-24
20.3%
16.2%
16.4%
25-34
32.6%
10.9%
9.5%
35-44
20.3%
7.8%
6.1%
45-54
13.9%
4.9%
3.8%
55-64
8.7%
2.2%
2%
65+
4.2%

There were 3 713 600 Instagram users in Austria in November 2025, which accounted for 41.4% of its entire population.

The majority of them were women - 52.6%.

People aged 25 to 34 were the largest user group (1 210 500).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 226 400.

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Messenger users in Austria

Austria flag
Messenger users in Austria
2025
3 155 200
52%
women
48%
men
 
 
13-17
n/a
3.6%
3.2%
18-24
6.8%
12.5%
12.3%
25-34
24.7%
12.6%
11.6%
35-44
24.3%
10.2%
9.2%
45-54
19.4%
8%
7.2%
55-64
15.2%
5.1%
4.5%
65+
9.6%

There were 3 155 200 Messenger users in Austria in November 2025, which accounted for 35.1% of its entire population.

The majority of them were women - 52%.

People aged 25 to 34 were the largest user group (780 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 290 000.

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Linkedin users in Austria

Austria flag
Linkedin users in Austria
2025
3 030 000
28.7%
18-24
28.7%
36.3%
25-34
36.3%
28.7%
35-54
28.7%
6.3%
55+
6.3%

There were 3 030 000 Linkedin users in Austria in November 2025, which accounted for 33.7% of its entire population.

People aged 25 to 34 were the largest user group (1 100 000).

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