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Social media users
in Austria
THE LAST MONTH OF 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Austria

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Facebook users in Austria
2026
4 943 400
52%
women
48%
men
 
 
13-17
n/a
8.1%
6.9%
18-24
15%
14.1%
14.2%
25-34
28.3%
10.6%
9.9%
35-44
20.5%
8.5%
7.5%
45-54
16%
6.5%
5.8%
55-64
12.3%
4.2%
3.8%
65+
8%

There were 4 943 400 Facebook users in Austria in May 2026, which accounted for 55% of its entire population.

The majority of them were women - 52%.

People aged 25 to 34 were the largest user group (1 399 600).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 341 800.

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Instagram users in Austria

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Instagram users in Austria
2026
3 592 500
53%
women
47%
men
 
 
13-17
n/a
9.9%
8.9%
18-24
18.8%
16.1%
16.1%
25-34
32.2%
11.1%
9.4%
35-44
20.5%
8.1%
6.3%
45-54
14.4%
5.3%
4.1%
55-64
9.3%
2.5%
2.2%
65+
4.7%

There were 3 592 500 Instagram users in Austria in May 2026, which accounted for 39.9% of its entire population.

The majority of them were women - 53%.

People aged 25 to 34 were the largest user group (1 156 600).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 226 400.

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Messenger users in Austria

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Messenger users in Austria
2026
2 992 000
51.9%
women
48.1%
men
 
 
13-17
n/a
3.3%
2.9%
18-24
6.2%
11.8%
11.8%
25-34
23.6%
12.6%
11.6%
35-44
24.2%
10.4%
9.3%
45-54
19.8%
8.3%
7.5%
55-64
15.8%
5.5%
4.9%
65+
10.4%

There were 2 992 000 Messenger users in Austria in May 2026, which accounted for 33.3% of its entire population.

The majority of them were women - 51.9%.

People aged 35 to 44 were the largest user group (724 200).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 279 700.

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Linkedin users in Austria

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Linkedin users in Austria
2026
3 350 000
26%
18-24
26%
38.8%
25-34
38.8%
28.7%
35-54
28.7%
6.6%
55+
6.6%

There were 3 350 000 Linkedin users in Austria in May 2026, which accounted for 37.2% of its entire population.

People aged 25 to 34 were the largest user group (1 300 000).

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