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Social media users
in Botswana
THE LAST MONTH OF 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Botswana

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Facebook users in Botswana
2026
1 586 100
50.4%
women
49.6%
men
 
 
13-17
n/a
13.1%
12.8%
18-24
25.9%
15.3%
15.2%
25-34
30.4%
10.6%
10.5%
35-44
21%
6%
6%
45-54
12%
2.5%
2.3%
55-64
4.8%
3%
2.9%
65+
5.9%

There were 1 586 100 Facebook users in Botswana in May 2026, which accounted for 59.7% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (482 600).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 203 000.

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Instagram users in Botswana

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Instagram users in Botswana
2026
281 000
52.5%
women
47.5%
men
 
 
13-17
n/a
20.7%
19.1%
18-24
39.8%
17.1%
16.2%
25-34
33.3%
8.1%
6.7%
35-44
14.8%
3.3%
2.9%
45-54
6.2%
1.1%
1%
55-64
2%
2.2%
1.7%
65+
3.8%

There were 281 000 Instagram users in Botswana in May 2026, which accounted for 10.6% of its entire population.

The majority of them were women - 52.5%.

People aged 18 to 24 were the largest user group (111 900).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 53 700.

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Messenger users in Botswana

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Messenger users in Botswana
2026
1 475 200
50.5%
women
49.5%
men
 
 
13-17
n/a
12.2%
12.1%
18-24
24.3%
15.2%
14.9%
25-34
30.2%
11%
10.9%
35-44
21.8%
6.3%
6.2%
45-54
12.5%
2.6%
2.4%
55-64
5.1%
3.1%
3%
65+
6.1%

There were 1 475 200 Messenger users in Botswana in May 2026, which accounted for 55.5% of its entire population.

The slight majority of them were women - 50.5%.

People aged 25 to 34 were the largest user group (445 200).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 220 300.

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Linkedin users in Botswana

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Linkedin users in Botswana
2026
546 600
27.4%
18-24
27.4%
49.4%
25-34
49.4%
22%
35-54
22%
1.2%
55+
1.2%

There were 546 600 Linkedin users in Botswana in May 2026, which accounted for 20.6% of its entire population.

People aged 25 to 34 were the largest user group (270 000).

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