Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 192 609 800 Facebook users in Brazil in May 2026, which accounted for 86.2% of its entire population.
The majority of them were women - 55.2%.
People aged 25 to 34 were the largest user group (57 600 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 26 700 000.
There were 164 809 400 Instagram users in Brazil in May 2026, which accounted for 73.8% of its entire population.
The majority of them were women - 57.5%.
People aged 25 to 34 were the largest user group (51 600 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 23 200 000.
There were 112 103 700 Messenger users in Brazil in May 2026, which accounted for 50.2% of its entire population.
The majority of them were women - 53.9%.
People aged 25 to 34 were the largest user group (28 600 000).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 9 200 000.
There were 82 200 000 Linkedin users in Brazil in May 2026, which accounted for 36.8% of its entire population.
People aged 25 to 34 were the largest user group (41 000 000).
See the number of social media users in other countries: