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Social media users
in Estonia
June 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

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Facebook users in Estonia

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Facebook users in Estonia
2026
955 100
56%
women
44%
men
 
 
13-17
n/a
8.4%
6.4%
18-24
14.8%
12%
11.8%
25-34
23.7%
11.8%
10.4%
35-44
22.2%
9.2%
7.4%
45-54
16.6%
7.1%
4.6%
55-64
11.7%
7.5%
3.4%
65+
10.9%

There were 955 100 Facebook users in Estonia in June 2026, which accounted for 76.6% of its entire population.

The majority of them were women - 56%.

People aged 25 to 34 were the largest user group (226 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 32 300.

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Instagram users in Estonia

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Instagram users in Estonia
2026
571 000
59.3%
women
40.7%
men
 
 
13-17
n/a
10.9%
7.8%
18-24
18.8%
16%
14%
25-34
30.1%
14.5%
10.1%
35-44
24.6%
9.2%
5.2%
45-54
14.4%
5.2%
2.2%
55-64
7.4%
3.5%
1.3%
65+
4.8%

There were 571 000 Instagram users in Estonia in June 2026, which accounted for 45.8% of its entire population.

The majority of them were women - 59.3%.

People aged 25 to 34 were the largest user group (171 700).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 57 500.

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Messenger users in Estonia

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Messenger users in Estonia
2026
725 200
56.3%
women
43.7%
men
 
 
13-17
n/a
6.1%
4.9%
18-24
11%
10.4%
10.4%
25-34
20.8%
12.8%
11.1%
35-44
23.9%
10.6%
8.5%
45-54
19.1%
8.2%
5.2%
55-64
13.4%
8.2%
3.5%
65+
11.8%

There were 725 200 Messenger users in Estonia in June 2026, which accounted for 58.2% of its entire population.

The majority of them were women - 56.3%.

People aged 35 to 44 were the largest user group (173 300).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 25 500.

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Linkedin users in Estonia

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Linkedin users in Estonia
2026
565 000
24.8%
18-24
24.8%
38.9%
25-34
38.9%
31.9%
35-54
31.9%
4.4%
55+
4.4%

There were 565 000 Linkedin users in Estonia in June 2026, which accounted for 45.3% of its entire population.

People aged 25 to 34 were the largest user group (220 000).

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