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estonia flag

Social media users
in Estonia

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Estonia

Estonia flag
Facebook users in Estonia
2025
927 400
55.7%
women
44.3%
men
 
 
13-17
n/a
8.7%
6.8%
18-24
15.5%
12.1%
12%
25-34
24.1%
11.7%
10.5%
35-44
22.2%
9.2%
7.3%
45-54
16.4%
6.9%
4.4%
55-64
11.3%
7.1%
3.2%
65+
10.4%

There were 927 400 Facebook users in Estonia in November 2025, which accounted for 74.1% of its entire population.

The majority of them were women - 55.7%.

People aged 25 to 34 were the largest user group (223 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 29 900.

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Instagram users in Estonia

Estonia flag
Instagram users in Estonia
2025
538 800
59%
women
41%
men
 
 
13-17
n/a
11.5%
8.6%
18-24
20.1%
16.4%
14.3%
25-34
30.7%
14.4%
10.1%
35-44
24.4%
8.9%
4.9%
45-54
13.9%
4.8%
2%
55-64
6.8%
3%
1.1%
65+
4.2%

There were 538 800 Instagram users in Estonia in November 2025, which accounted for 43% of its entire population.

The majority of them were women - 59%.

People aged 25 to 34 were the largest user group (165 300).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 54 200.

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Messenger users in Estonia

Estonia flag
Messenger users in Estonia
2025
707 400
56.2%
women
43.8%
men
 
 
13-17
n/a
6.3%
5%
18-24
11.3%
11%
10.9%
25-34
21.8%
12.8%
11.4%
35-44
24.1%
10.5%
8.3%
45-54
18.9%
8%
4.9%
55-64
12.9%
7.7%
3.3%
65+
11%

There were 707 400 Messenger users in Estonia in November 2025, which accounted for 56.5% of its entire population.

The majority of them were women - 56.2%.

People aged 35 to 44 were the largest user group (170 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 23 000.

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Linkedin users in Estonia

Estonia flag
Linkedin users in Estonia
2025
500 000
28%
18-24
28%
36%
25-34
36%
32%
35-54
32%
4%
55+
4%

There were 500 000 Linkedin users in Estonia in November 2025, which accounted for 39.9% of its entire population.

People aged 25 to 34 were the largest user group (180 000).

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