estonia flag

Social media users
in Estonia
THE LAST MONTH OF 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Estonia

Estonia flag
Facebook users in Estonia
2026
899 600
56.5%
women
43.5%
men
 
 
13-17
n/a
8.3%
6.1%
18-24
14.5%
12%
11.6%
25-34
23.6%
12.1%
10.4%
35-44
22.5%
9.3%
7.4%
45-54
16.7%
7.2%
4.6%
55-64
11.8%
7.6%
3.4%
65+
11%

There were 899 600 Facebook users in Estonia in May 2026, which accounted for 72.1% of its entire population.

The majority of them were women - 56.5%.

People aged 25 to 34 were the largest user group (211 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 30 200.

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Instagram users in Estonia

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Instagram users in Estonia
2026
530 600
59.8%
women
40.2%
men
 
 
13-17
n/a
10.9%
7.7%
18-24
18.6%
16.2%
13.9%
25-34
30.1%
14.7%
10%
35-44
24.7%
9.4%
5.2%
45-54
14.5%
5.2%
2.1%
55-64
7.4%
3.4%
1.2%
65+
4.7%

There were 530 600 Instagram users in Estonia in May 2026, which accounted for 42.5% of its entire population.

The majority of them were women - 59.8%.

People aged 25 to 34 were the largest user group (159 500).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 53 000.

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Messenger users in Estonia

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Messenger users in Estonia
2026
692 500
56.8%
women
43.2%
men
 
 
13-17
n/a
6.1%
4.8%
18-24
10.8%
10.6%
10.2%
25-34
20.8%
12.9%
11.2%
35-44
24.1%
10.7%
8.5%
45-54
19.1%
8.3%
5.2%
55-64
13.4%
8.3%
3.4%
65+
11.7%

There were 692 500 Messenger users in Estonia in May 2026, which accounted for 55.5% of its entire population.

The majority of them were women - 56.8%.

People aged 35 to 44 were the largest user group (166 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 23 700.

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Linkedin users in Estonia

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Linkedin users in Estonia
2026
554 000
25.3%
18-24
25.3%
37.9%
25-34
37.9%
32.5%
35-54
32.5%
4.3%
55+
4.3%

There were 554 000 Linkedin users in Estonia in May 2026, which accounted for 44.4% of its entire population.

People aged 25 to 34 were the largest user group (210 000).

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