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Social media users
in Germany
August 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
  • NBC News
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  • DHL
  • Stripe
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  • Entrepreneur Europe
  • Social Media Today

Facebook users in Germany

Germany flag
Facebook users in Germany
2026
44 500 000
51.2%
women
48.8%
men
 
 
13-17
n/a
7.4%
6.7%
18-24
14.2%
13.5%
14.6%
25-34
28.1%
10.8%
10.6%
35-44
21.3%
8.3%
7.2%
45-54
15.5%
7%
5.8%
55-64
12.8%
4.3%
3.8%
65+
8.1%

There were 44 500 000 Facebook users in Germany in August 2026, which accounted for 54.5% of its entire population.

The majority of them were women - 51.2%.

People aged 25 to 34 were the largest user group (12 500 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 2 600 000.

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Instagram users in Germany

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Instagram users in Germany
2026
33 586 700
52%
women
48%
men
 
 
13-17
n/a
8.9%
8.3%
18-24
17.3%
15.2%
16.1%
25-34
31.3%
11%
10.1%
35-44
21.1%
8%
6.3%
45-54
14.3%
6%
4.8%
55-64
10.7%
2.9%
2.4%
65+
5.3%

There were 33 586 700 Instagram users in Germany in August 2026, which accounted for 41.2% of its entire population.

The majority of them were women - 52%.

People aged 25 to 34 were the largest user group (10 500 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 2 100 000.

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Messenger users in Germany

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Messenger users in Germany
2026
23 721 500
50.4%
women
49.6%
men
 
 
13-17
n/a
2.8%
2.8%
18-24
5.6%
10.5%
11.8%
25-34
22.3%
12.6%
12.6%
35-44
25.3%
10.1%
9.3%
45-54
19.4%
8.4%
8%
55-64
16.4%
5.9%
5.1%
65+
11%

There were 23 721 500 Messenger users in Germany in August 2026, which accounted for 29.1% of its entire population.

The slight majority of them were women - 50.4%.

People aged 35 to 44 were the largest user group (6 000 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 2 800 000.

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Linkedin users in Germany

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Linkedin users in Germany
2026
27 100 000
26.6%
18-24
26.6%
40.6%
25-34
40.6%
26.6%
35-54
26.6%
6.3%
55+
6.3%

There were 27 100 000 Linkedin users in Germany in August 2026, which accounted for 33.2% of its entire population.

People aged 25 to 34 were the largest user group (11 000 000).

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