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Social media users
in Germany
July 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in Germany

Germany flag
Facebook users in Germany
2026
43 400 000
51.4%
women
48.6%
men
 
 
13-17
n/a
7.8%
7.1%
18-24
15%
13.8%
14.7%
25-34
28.6%
10.8%
10.4%
35-44
21.2%
8.1%
6.9%
45-54
15%
6.7%
5.8%
55-64
12.4%
4.1%
3.7%
65+
7.8%

There were 43 400 000 Facebook users in Germany in July 2026, which accounted for 53.2% of its entire population.

The majority of them were women - 51.4%.

People aged 25 to 34 were the largest user group (12 400 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 3 000 000.

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Instagram users in Germany

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Instagram users in Germany
2026
32 999 800
52.2%
women
47.8%
men
 
 
13-17
n/a
9.4%
8.8%
18-24
18.2%
15.5%
16.4%
25-34
31.8%
10.9%
9.7%
35-44
20.6%
7.9%
6.1%
45-54
13.9%
5.8%
4.5%
55-64
10.3%
2.8%
2.3%
65+
5.2%

There were 32 999 800 Instagram users in Germany in July 2026, which accounted for 40.4% of its entire population.

The majority of them were women - 52.2%.

People aged 25 to 34 were the largest user group (10 500 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 2 000 000.

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Messenger users in Germany

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Messenger users in Germany
2026
22 380 500
50.9%
women
49.1%
men
 
 
13-17
n/a
2.7%
2.6%
18-24
5.3%
10.3%
11.6%
25-34
21.9%
13%
12.5%
35-44
25.5%
10.3%
9.4%
45-54
19.7%
8.9%
8%
55-64
17%
5.8%
4.9%
65+
10.7%

There were 22 380 500 Messenger users in Germany in July 2026, which accounted for 27.4% of its entire population.

The majority of them were women - 50.9%.

People aged 35 to 44 were the largest user group (5 700 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 2 600 000.

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Linkedin users in Germany

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Linkedin users in Germany
2026
27 100 000
26.6%
18-24
26.6%
40.6%
25-34
40.6%
26.6%
35-54
26.6%
6.3%
55+
6.3%

There were 27 100 000 Linkedin users in Germany in July 2026, which accounted for 33.2% of its entire population.

People aged 25 to 34 were the largest user group (11 000 000).

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