italy flag

Social media users
in Italy
August 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

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Facebook users in Italy

Italy flag
Facebook users in Italy
2026
45 000 000
50.7%
women
49.3%
men
 
 
13-17
n/a
6.4%
6.2%
18-24
12.7%
10.9%
11.8%
25-34
22.7%
8.4%
8.7%
35-44
17.1%
9.3%
8.4%
45-54
17.8%
8.4%
7.3%
55-64
15.8%
7.1%
6.9%
65+
14%

There were 45 000 000 Facebook users in Italy in August 2026, which accounted for 75.5% of its entire population.

The majority of them were women - 50.7%.

People aged 25 to 34 were the largest user group (10 200 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 3 300 000.

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Instagram users in Italy

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Instagram users in Italy
2026
33 000 000
52.4%
women
47.6%
men
 
 
13-17
n/a
7.9%
7.6%
18-24
15.5%
12.4%
13.3%
25-34
25.8%
9.4%
8.5%
35-44
17.9%
9.4%
7.9%
45-54
17.3%
7.9%
6.1%
55-64
13.9%
5.5%
4.2%
65+
9.7%

There were 33 000 000 Instagram users in Italy in August 2026, which accounted for 55.4% of its entire population.

The majority of them were women - 52.4%.

People aged 25 to 34 were the largest user group (8 500 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 2 000 000.

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Messenger users in Italy

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Messenger users in Italy
2026
31 285 600
50.2%
women
49.8%
men
 
 
13-17
n/a
2.6%
2.8%
18-24
5.4%
8.9%
9.9%
25-34
18.9%
9.3%
9.6%
35-44
18.9%
10.5%
9.9%
45-54
20.5%
9.9%
8.9%
55-64
18.9%
8.9%
8.6%
65+
17.6%

There were 31 285 600 Messenger users in Italy in August 2026, which accounted for 52.5% of its entire population.

The slight majority of them were women - 50.2%.

People aged 45 to 54 were the largest user group (6 400 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 2 800 000.

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Linkedin users in Italy

Italy flag
Linkedin users in Italy
2026
28 200 000
22.7%
18-24
22.7%
39%
25-34
39%
29.8%
35-54
29.8%
8.5%
55+
8.5%

There were 28 200 000 Linkedin users in Italy in August 2026, which accounted for 47.3% of its entire population.

People aged 25 to 34 were the largest user group (11 000 000).

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