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Social media users
in Japan

AT THE END OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Japan

Japan flag
Facebook users in Japan
2025
72 300 000
55.7%
women
44.3%
men
 
 
13-17
n/a
11.9%
8.3%
18-24
20.2%
14%
10.8%
25-34
24.8%
10.9%
8%
35-44
18.9%
10%
8.3%
45-54
18.3%
6.1%
5.7%
55-64
11.8%
2.9%
3.2%
65+
6.1%

There were 72 300 000 Facebook users in Japan in December 2025, which accounted for 58% of its entire population.

The majority of them were women - 55.7%.

People aged 25 to 34 were the largest user group (17 900 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 6 000 000.

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Instagram users in Japan

Japan flag
Instagram users in Japan
2025
64 400 000
57.6%
women
42.4%
men
 
 
13-17
n/a
13.5%
9.3%
18-24
22.8%
14.8%
10.9%
25-34
25.6%
10.9%
7.5%
35-44
18.3%
9.9%
7.6%
45-54
17.5%
5.9%
4.8%
55-64
10.7%
2.6%
2.3%
65+
5%

There were 64 400 000 Instagram users in Japan in December 2025, which accounted for 51.7% of its entire population.

The majority of them were women - 57.6%.

People aged 25 to 34 were the largest user group (16 500 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 6 000 000.

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Messenger users in Japan

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Messenger users in Japan
2025
16 462 000
43.9%
women
56.1%
men
 
 
13-17
n/a
2.4%
2.6%
18-24
5%
7.9%
9.7%
25-34
17.6%
11.5%
12.1%
35-44
23.7%
10.9%
14%
45-54
24.9%
7.3%
10.9%
55-64
18.2%
3.9%
6.7%
65+
10.5%

There were 16 462 000 Messenger users in Japan in December 2025, which accounted for 13.2% of its entire population.

The majority of them were men - 56.1%.

People aged 45 to 54 were the largest user group (4 100 000).

The highest difference between men and women occurs within people aged 55 to 64, where men lead by 1 800 000.

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Linkedin users in Japan

Japan flag
Linkedin users in Japan
2025
5 590 000
26.8%
18-24
26.8%
46.5%
25-34
46.5%
23.3%
35-54
23.3%
3.4%
55+
3.4%

There were 5 590 000 Linkedin users in Japan in December 2025, which accounted for 4.5% of its entire population.

People aged 25 to 34 were the largest user group (2 600 000).

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