portugal flag

Social media users
in Portugal
June 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
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  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in Portugal

Portugal flag
Facebook users in Portugal
2026
9 847 800
52.6%
women
47.4%
men
 
 
13-17
n/a
6.9%
5.8%
18-24
12.7%
13.2%
13.2%
25-34
26.4%
9.2%
8.9%
35-44
18.1%
9.4%
8.3%
45-54
17.7%
7%
5.7%
55-64
12.7%
6.9%
5.5%
65+
12.4%

There were 9 847 800 Facebook users in Portugal in June 2026, which accounted for 98% of its entire population.

The majority of them were women - 52.6%.

People aged 25 to 34 were the largest user group (2 600 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 542 300.

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Instagram users in Portugal

Portugal flag
Instagram users in Portugal
2026
7 407 500
54.2%
women
45.8%
men
 
 
13-17
n/a
8.6%
7.2%
18-24
15.8%
14.8%
14.8%
25-34
29.7%
10.2%
8.9%
35-44
19.1%
9.8%
7.5%
45-54
17.2%
6.2%
4.2%
55-64
10.4%
4.6%
3.2%
65+
7.8%

There were 7 407 500 Instagram users in Portugal in June 2026, which accounted for 73.7% of its entire population.

The majority of them were women - 54.2%.

People aged 25 to 34 were the largest user group (2 200 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 552 700.

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Messenger users in Portugal

Portugal flag
Messenger users in Portugal
2026
6 818 700
52.4%
women
47.6%
men
 
 
13-17
n/a
3.1%
3%
18-24
6%
10.3%
10.9%
25-34
21.2%
10%
9.8%
35-44
19.7%
11.4%
9.8%
45-54
21.2%
8.8%
7.2%
55-64
16%
8.8%
7%
65+
15.8%

There were 6 818 700 Messenger users in Portugal in June 2026, which accounted for 67.9% of its entire population.

The majority of them were women - 52.4%.

People aged 45 to 54 were the largest user group (1 442 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 475 000.

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Linkedin users in Portugal

Portugal flag
Linkedin users in Portugal
2026
6 640 000
24.1%
18-24
24.1%
39.2%
25-34
39.2%
31.6%
35-54
31.6%
5.1%
55+
5.1%

There were 6 640 000 Linkedin users in Portugal in June 2026, which accounted for 66.1% of its entire population.

People aged 25 to 34 were the largest user group (2 600 000).

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