portugal flag

Social media users
in Portugal
AT THE END OF 2025

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Portugal

Portugal flag
Facebook users in Portugal
2025
9 321 900
51.9%
women
48.1%
men
 
 
13-17
n/a
7.2%
6.1%
18-24
13.4%
12.9%
13.9%
25-34
26.8%
9.1%
8.8%
35-44
17.9%
9.4%
8.2%
45-54
17.7%
6.8%
5.5%
55-64
12.4%
6.5%
5.4%
65+
11.9%

There were 9 321 900 Facebook users in Portugal in December 2025, which accounted for 92.8% of its entire population.

The majority of them were women - 51.9%.

People aged 25 to 34 were the largest user group (2 500 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 516 600.

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Instagram users in Portugal

Portugal flag
Instagram users in Portugal
2025
6 815 600
54%
women
46%
men
 
 
13-17
n/a
9.1%
7.8%
18-24
16.9%
14.7%
14.7%
25-34
29.3%
10.2%
9%
35-44
19.2%
9.8%
7.5%
45-54
17.3%
5.9%
4%
55-64
10%
4.3%
3%
65+
7.4%

There were 6 815 600 Instagram users in Portugal in December 2025, which accounted for 67.8% of its entire population.

The majority of them were women - 54%.

People aged 25 to 34 were the largest user group (2 000 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 514 100.

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Messenger users in Portugal

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Messenger users in Portugal
2025
6 480 900
52.2%
women
47.8%
men
 
 
13-17
n/a
3.1%
3.1%
18-24
6.2%
10.6%
11.3%
25-34
21.9%
10.1%
9.8%
35-44
19.9%
11.3%
9.8%
45-54
21.1%
8.7%
7.1%
55-64
15.8%
8.4%
6.7%
65+
15.1%

There were 6 480 900 Messenger users in Portugal in December 2025, which accounted for 64.5% of its entire population.

The majority of them were women - 52.2%.

People aged 25 to 34 were the largest user group (1 419 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 436 100.

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Linkedin users in Portugal

Portugal flag
Linkedin users in Portugal
2025
6 100 000
27.9%
18-24
27.9%
36.1%
25-34
36.1%
31.1%
35-54
31.1%
4.9%
55+
4.9%

There were 6 100 000 Linkedin users in Portugal in December 2025, which accounted for 60.7% of its entire population.

People aged 25 to 34 were the largest user group (2 200 000).

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