portugal flag

Social media users
in Portugal
THE LAST MONTH OF 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Portugal

Portugal flag
Facebook users in Portugal
2026
9 143 300
52.7%
women
47.3%
men
 
 
13-17
n/a
6.8%
5.7%
18-24
12.5%
13.1%
13.1%
25-34
26.2%
9.3%
8.8%
35-44
18.1%
9.6%
8.3%
45-54
17.9%
7.1%
5.8%
55-64
12.8%
6.8%
5.6%
65+
12.4%

There were 9 143 300 Facebook users in Portugal in May 2026, which accounted for 91% of its entire population.

The majority of them were women - 52.7%.

People aged 25 to 34 were the largest user group (2 400 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 526 300.

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Instagram users in Portugal

Portugal flag
Instagram users in Portugal
2026
6 813 300
54.3%
women
45.7%
men
 
 
13-17
n/a
8.6%
7.1%
18-24
15.6%
14.7%
14.7%
25-34
29.4%
10.3%
9%
35-44
19.2%
10%
7.6%
45-54
17.6%
6.2%
4.2%
55-64
10.4%
4.6%
3.2%
65+
7.8%

There were 6 813 300 Instagram users in Portugal in May 2026, which accounted for 67.8% of its entire population.

The majority of them were women - 54.3%.

People aged 25 to 34 were the largest user group (2 000 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 518 300.

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Messenger users in Portugal

Portugal flag
Messenger users in Portugal
2026
6 429 100
52.4%
women
47.6%
men
 
 
13-17
n/a
3%
2.9%
18-24
5.9%
10.3%
10.8%
25-34
21.1%
10%
9.8%
35-44
19.8%
11.4%
9.9%
45-54
21.3%
8.9%
7.2%
55-64
16.1%
8.8%
7.1%
65+
15.8%

There were 6 429 100 Messenger users in Portugal in May 2026, which accounted for 64% of its entire population.

The majority of them were women - 52.4%.

People aged 45 to 54 were the largest user group (1 370 300).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 454 100.

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Linkedin users in Portugal

Portugal flag
Linkedin users in Portugal
2026
6 440 000
24.8%
18-24
24.8%
38.8%
25-34
38.8%
31.1%
35-54
31.1%
5.3%
55+
5.3%

There were 6 440 000 Linkedin users in Portugal in May 2026, which accounted for 64.1% of its entire population.

People aged 25 to 34 were the largest user group (2 500 000).

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