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Social media users
in Serbia
THE LAST MONTH OF 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Serbia

Serbia flag
Facebook users in Serbia
2026
5 246 000
51%
women
49%
men
 
 
13-17
n/a
7.9%
6.9%
18-24
14.8%
13.9%
14.3%
25-34
28.3%
9.9%
10.1%
35-44
20%
8.4%
8.1%
45-54
16.5%
5.8%
5.3%
55-64
11.1%
5%
4.2%
65+
9.3%

There were 5 246 000 Facebook users in Serbia in May 2026, which accounted for 62.1% of its entire population.

The majority of them were women - 51%.

People aged 25 to 34 were the largest user group (1 482 600).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 362 800.

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Instagram users in Serbia

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Instagram users in Serbia
2026
3 829 600
53.3%
women
46.7%
men
 
 
13-17
n/a
9.8%
8.4%
18-24
18.1%
16.3%
15.9%
25-34
32.2%
10.7%
9.7%
35-44
20.4%
8.5%
6.8%
45-54
15.3%
4.8%
3.5%
55-64
8.4%
3.3%
2.3%
65+
5.6%

There were 3 829 600 Instagram users in Serbia in May 2026, which accounted for 45.4% of its entire population.

The majority of them were women - 53.3%.

People aged 25 to 34 were the largest user group (1 233 400).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 260 700.

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Messenger users in Serbia

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Messenger users in Serbia
2026
3 333 200
50.2%
women
49.8%
men
 
 
13-17
n/a
3.7%
3.6%
18-24
7.3%
10.9%
11.8%
25-34
22.7%
11.2%
11.7%
35-44
22.8%
10.2%
10.2%
45-54
20.5%
7.5%
7%
55-64
14.5%
6.6%
5.5%
65+
12.2%

There were 3 333 200 Messenger users in Serbia in May 2026, which accounted for 39.5% of its entire population.

The slight majority of them were women - 50.2%.

People aged 35 to 44 were the largest user group (760 300).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 184 000.

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Linkedin users in Serbia

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Linkedin users in Serbia
2026
1 817 000
24.8%
18-24
24.8%
49%
25-34
49%
24.2%
35-54
24.2%
2%
55+
2%

There were 1 817 000 Linkedin users in Serbia in May 2026, which accounted for 21.5% of its entire population.

People aged 25 to 34 were the largest user group (890 000).

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