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Social media users
in South Africa
August 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
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  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in South Africa

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Facebook users in South Africa
2026
34 946 600
50.6%
women
49.4%
men
 
 
13-17
n/a
14%
13.2%
18-24
27.2%
16%
16.3%
25-34
32.3%
10.3%
10.3%
35-44
20.6%
4.9%
4.9%
45-54
9.7%
2.6%
2.3%
55-64
4.8%
2.9%
2.5%
65+
5.3%

There were 34 946 600 Facebook users in South Africa in August 2026, which accounted for 55.7% of its entire population.

The majority of them were women - 50.6%.

People aged 25 to 34 were the largest user group (11 300 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 4 600 000.

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Instagram users in South Africa

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Instagram users in South Africa
2026
9 937 800
54.7%
women
45.3%
men
 
 
13-17
n/a
20.1%
17.1%
18-24
37.2%
17.1%
15.1%
25-34
32.2%
8.5%
6.7%
35-44
15.2%
4.2%
3.2%
45-54
7.4%
2.3%
1.5%
55-64
3.8%
2.5%
1.7%
65+
4.1%

There were 9 937 800 Instagram users in South Africa in August 2026, which accounted for 15.9% of its entire population.

The majority of them were women - 54.7%.

People aged 18 to 24 were the largest user group (3 700 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 700 000.

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Messenger users in South Africa

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Messenger users in South Africa
2026
30 501 300
50.1%
women
49.9%
men
 
 
13-17
n/a
12.5%
12.5%
18-24
24.9%
16.1%
16.4%
25-34
32.5%
10.8%
10.8%
35-44
21.6%
4.9%
5.2%
45-54
10.2%
2.7%
2.4%
55-64
5.1%
3.1%
2.6%
65+
5.8%

There were 30 501 300 Messenger users in South Africa in August 2026, which accounted for 48.7% of its entire population.

The slight majority of them were women - 50.1%.

People aged 25 to 34 were the largest user group (9 900 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 802 800.

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Linkedin users in South Africa

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Linkedin users in South Africa
2026
18 980 000
30%
18-24
30%
47.9%
25-34
47.9%
19.5%
35-54
19.5%
2.5%
55+
2.5%

There were 18 980 000 Linkedin users in South Africa in August 2026, which accounted for 30.3% of its entire population.

People aged 25 to 34 were the largest user group (9 100 000).

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