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Social media users
in South Africa
THE LAST MONTH OF 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in South Africa

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Facebook users in South Africa
2026
35 438 400
50.5%
women
49.5%
men
0%
0%
13-17
0%
14.1%
13.3%
18-24
27.4%
16.1%
16.4%
25-34
32.5%
10.2%
10.4%
35-44
20.6%
4.8%
4.8%
45-54
9.6%
2.5%
2.2%
55-64
4.7%
2.8%
2.5%
65+
5.3%

There were 35 438 400 Facebook users in South Africa in June 2026, which accounted for 56.6% of its entire population.

The slight majority of them were women - 50.5%.

People aged 25 to 34 were the largest user group (11 500 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 4 700 000.

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Instagram users in South Africa

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Instagram users in South Africa
2026
9 812 600
55.3%
women
44.7%
men
 
 
13-17
n/a
20.4%
16.3%
18-24
36.7%
17.3%
15.3%
25-34
32.6%
8.6%
6.8%
35-44
15.4%
4.2%
3.2%
45-54
7.4%
2.3%
1.5%
55-64
3.9%
2.4%
1.6%
65+
4.1%

There were 9 812 600 Instagram users in South Africa in June 2026, which accounted for 15.7% of its entire population.

The majority of them were women - 55.3%.

People aged 18 to 24 were the largest user group (3 600 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 600 000.

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Messenger users in South Africa

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Messenger users in South Africa
2026
30 883 400
49.7%
women
50.3%
men
0%
0%
13-17
0%
12.3%
12.6%
18-24
24.9%
16.2%
16.5%
25-34
32.7%
10.7%
11%
35-44
21.7%
4.9%
5.2%
45-54
10%
2.6%
2.3%
55-64
4.9%
3.1%
2.6%
65+
5.7%

There were 30 883 400 Messenger users in South Africa in June 2026, which accounted for 49.3% of its entire population.

The slight majority of them were men - 50.3%.

People aged 25 to 34 were the largest user group (10 100 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 811 000.

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Linkedin users in South Africa

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Linkedin users in South Africa
2026
18 980 000
30%
18-24
30%
47.9%
25-34
47.9%
19.5%
35-54
19.5%
2.5%
55+
2.5%

There were 18 980 000 Linkedin users in South Africa in June 2026, which accounted for 30.3% of its entire population.

People aged 25 to 34 were the largest user group (9 100 000).

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