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Social media users
in South Africa
THE LAST MONTH OF 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in South Africa

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Facebook users in South Africa
2026
34 567 200
50.5%
women
49.5%
men
0%
0%
13-17
0%
14.2%
13.3%
18-24
27.5%
16.2%
16.2%
25-34
32.4%
10.1%
10.4%
35-44
20.5%
4.6%
4.9%
45-54
9.5%
2.5%
2.2%
55-64
4.7%
2.9%
2.4%
65+
5.3%

There were 34 567 200 Facebook users in South Africa in April 2026, which accounted for 55.3% of its entire population.

The slight majority of them were women - 50.5%.

People aged 25 to 34 were the largest user group (11 200 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 4 600 000.

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Instagram users in South Africa

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Instagram users in South Africa
2026
9 431 300
54.9%
women
45.1%
men
 
 
13-17
n/a
20.1%
17%
18-24
37.1%
17%
14.8%
25-34
31.8%
8.7%
6.9%
35-44
15.6%
4.2%
3.2%
45-54
7.5%
2.3%
1.5%
55-64
3.9%
2.5%
1.7%
65+
4.1%

There were 9 431 300 Instagram users in South Africa in April 2026, which accounted for 15.1% of its entire population.

The majority of them were women - 54.9%.

People aged 18 to 24 were the largest user group (3 500 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 600 000.

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Messenger users in South Africa

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Messenger users in South Africa
2026
30 213 100
49.7%
women
50.3%
men
0%
0%
13-17
0%
12.2%
12.6%
18-24
24.8%
16.2%
16.5%
25-34
32.8%
10.6%
11.3%
35-44
21.8%
5%
5%
45-54
9.9%
2.6%
2.3%
55-64
4.9%
3.1%
2.6%
65+
5.7%

There were 30 213 100 Messenger users in South Africa in April 2026, which accounted for 48.3% of its entire population.

The slight majority of them were men - 50.3%.

People aged 25 to 34 were the largest user group (9 900 000).

The highest difference between men and women occurs within people aged 35 to 44, where men lead by 3 400 000.

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Linkedin users in South Africa

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Linkedin users in South Africa
2026
18 060 000
31%
18-24
31%
47.1%
25-34
47.1%
19.4%
35-54
19.4%
2.5%
55+
2.5%

There were 18 060 000 Linkedin users in South Africa in April 2026, which accounted for 28.9% of its entire population.

People aged 25 to 34 were the largest user group (8 500 000).

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