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Social media users
in South Africa
THE LAST MONTH OF 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in South Africa

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Facebook users in South Africa
2026
34 695 000
50.4%
women
49.6%
men
0%
0%
13-17
0%
14.1%
13.3%
18-24
27.4%
16.1%
16.4%
25-34
32.6%
10.1%
10.4%
35-44
20.5%
4.6%
4.9%
45-54
9.5%
2.5%
2.2%
55-64
4.7%
2.9%
2.5%
65+
5.3%

There were 34 695 000 Facebook users in South Africa in May 2026, which accounted for 55.5% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (11 300 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 4 600 000.

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Instagram users in South Africa

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Instagram users in South Africa
2026
9 657 600
54.9%
women
45.1%
men
 
 
13-17
n/a
20.7%
16.6%
18-24
37.3%
16.6%
15.5%
25-34
32.1%
8.6%
6.8%
35-44
15.4%
4.2%
3.2%
45-54
7.4%
2.3%
1.5%
55-64
3.8%
2.5%
1.6%
65+
4.1%

There were 9 657 600 Instagram users in South Africa in May 2026, which accounted for 15.4% of its entire population.

The majority of them were women - 54.9%.

People aged 18 to 24 were the largest user group (3 600 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 600 000.

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Messenger users in South Africa

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Messenger users in South Africa
2026
30 641 600
49.7%
women
50.3%
men
0%
0%
13-17
0%
12.4%
12.4%
18-24
24.8%
16.3%
16.6%
25-34
33%
10.4%
11.1%
35-44
21.5%
4.9%
5.2%
45-54
10.1%
2.6%
2.3%
55-64
4.9%
3%
2.6%
65+
5.6%

There were 30 641 600 Messenger users in South Africa in May 2026, which accounted for 49% of its entire population.

The slight majority of them were men - 50.3%.

People aged 25 to 34 were the largest user group (10 100 000).

The highest difference between men and women occurs within people aged 35 to 44, where men lead by 3 400 000.

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Linkedin users in South Africa

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Linkedin users in South Africa
2026
18 060 000
31%
18-24
31%
47.1%
25-34
47.1%
19.4%
35-54
19.4%
2.5%
55+
2.5%

There were 18 060 000 Linkedin users in South Africa in May 2026, which accounted for 28.9% of its entire population.

People aged 25 to 34 were the largest user group (8 500 000).

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