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Social media users
in South Africa
July 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in South Africa

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Facebook users in South Africa
2026
35 119 000
50.6%
women
49.4%
men
 
 
13-17
n/a
14.2%
13.1%
18-24
27.3%
15.9%
16.5%
25-34
32.5%
10.3%
10.3%
35-44
20.5%
4.8%
4.8%
45-54
9.7%
2.5%
2.2%
55-64
4.7%
2.8%
2.5%
65+
5.3%

There were 35 119 000 Facebook users in South Africa in July 2026, which accounted for 56.1% of its entire population.

The majority of them were women - 50.6%.

People aged 25 to 34 were the largest user group (11 400 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 4 600 000.

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Instagram users in South Africa

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Instagram users in South Africa
2026
9 899 400
54.8%
women
45.2%
men
 
 
13-17
n/a
21.2%
17.2%
18-24
38.4%
16.2%
15.2%
25-34
31.3%
8.5%
6.6%
35-44
15.1%
4.2%
3.1%
45-54
7.3%
2.3%
1.5%
55-64
3.8%
2.4%
1.6%
65+
4.1%

There were 9 899 400 Instagram users in South Africa in July 2026, which accounted for 15.8% of its entire population.

The majority of them were women - 54.8%.

People aged 18 to 24 were the largest user group (3 800 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 700 000.

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Messenger users in South Africa

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Messenger users in South Africa
2026
30 674 000
49.7%
women
50.3%
men
 
 
13-17
n/a
12.4%
12.4%
18-24
24.8%
16%
16.6%
25-34
32.6%
10.8%
11.1%
35-44
21.8%
4.9%
5.2%
45-54
10.1%
2.6%
2.3%
55-64
5%
3.1%
2.6%
65+
5.7%

There were 30 674 000 Messenger users in South Africa in July 2026, which accounted for 49% of its entire population.

The slight majority of them were men - 50.3%.

People aged 25 to 34 were the largest user group (10 000 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 5 100 000.

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Linkedin users in South Africa

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Linkedin users in South Africa
2026
18 980 000
30%
18-24
30%
47.9%
25-34
47.9%
19.5%
35-54
19.5%
2.5%
55+
2.5%

There were 18 980 000 Linkedin users in South Africa in July 2026, which accounted for 30.3% of its entire population.

People aged 25 to 34 were the largest user group (9 100 000).

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