sweden flag

Social media users
in Sweden
AT THE END OF 2025

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2025
8 407 200
53%
women
47%
men
 
 
13-17
n/a
8.2%
6.6%
18-24
14.8%
11.9%
11.9%
25-34
23.8%
9.2%
8.6%
35-44
17.9%
7.8%
7.1%
45-54
14.9%
6.7%
5.9%
55-64
12.6%
9.1%
6.9%
65+
16%

There were 8 407 200 Facebook users in Sweden in December 2025, which accounted for 79% of its entire population.

The majority of them were women - 53%.

People aged 25 to 34 were the largest user group (2 000 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 578 700.

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Instagram users in Sweden

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Instagram users in Sweden
2025
6 121 000
55.7%
women
44.3%
men
 
 
13-17
n/a
8.9%
7.4%
18-24
16.3%
13%
12.5%
25-34
25.5%
10.2%
8.3%
35-44
18.5%
8.5%
6.6%
45-54
15.1%
7.1%
4.8%
55-64
11.9%
8%
4.7%
65+
12.7%

There were 6 121 000 Instagram users in Sweden in December 2025, which accounted for 57.5% of its entire population.

The majority of them were women - 55.7%.

People aged 25 to 34 were the largest user group (1 560 100).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 286 300.

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Messenger users in Sweden

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Messenger users in Sweden
2025
5 774 400
52.4%
women
47.6%
men
 
 
13-17
n/a
5%
4%
18-24
9%
10.6%
11.2%
25-34
21.8%
9.7%
9.4%
35-44
19%
8.8%
8%
45-54
16.8%
7.9%
7%
55-64
14.9%
10.5%
8.1%
65+
18.5%

There were 5 774 400 Messenger users in Sweden in December 2025, which accounted for 54.2% of its entire population.

The majority of them were women - 52.4%.

People aged 25 to 34 were the largest user group (1 260 200).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 465 600.

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Linkedin users in Sweden

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Linkedin users in Sweden
2025
6 300 000
22.2%
18-24
22.2%
33.3%
25-34
33.3%
34.9%
35-54
34.9%
9.5%
55+
9.5%

There were 6 300 000 Linkedin users in Sweden in December 2025, which accounted for 59.2% of its entire population.

People aged 35 to 54 were the largest user group (2 200 000).

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