Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 7 805 300 Facebook users in Sweden in April 2026, which accounted for 73.3% of its entire population.
The majority of them were women - 53.5%.
People aged 25 to 34 were the largest user group (1 833 800).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 558 200.
There were 5 634 500 Instagram users in Sweden in April 2026, which accounted for 52.9% of its entire population.
The majority of them were women - 56.3%.
People aged 25 to 34 were the largest user group (1 403 600).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 281 200.
There were 5 451 200 Messenger users in Sweden in April 2026, which accounted for 51.2% of its entire population.
The majority of them were women - 53%.
People aged 25 to 34 were the largest user group (1 136 600).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 456 500.
There were 6 650 000 Linkedin users in Sweden in April 2026, which accounted for 62.5% of its entire population.
People aged 35 to 54 were the largest user group (2 300 000).
See the number of social media users in other countries: