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Social media users
in Switzerland
August 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in Switzerland

Switzerland flag
Facebook users in Switzerland
2026
5 962 400
50.5%
women
49.5%
men
 
 
13-17
n/a
7.2%
7.2%
18-24
14.4%
13.5%
14.4%
25-34
27.9%
10.8%
10.4%
35-44
21.2%
8.3%
7.6%
45-54
15.9%
6.3%
5.8%
55-64
12.1%
4.5%
4%
65+
8.5%

There were 5 962 400 Facebook users in Switzerland in August 2026, which accounted for 65.7% of its entire population.

The slight majority of them were women - 50.5%.

People aged 25 to 34 were the largest user group (1 663 700).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 860 900.

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Instagram users in Switzerland

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Instagram users in Switzerland
2026
4 537 800
51.4%
women
48.6%
men
 
 
13-17
n/a
8.7%
8.6%
18-24
17.4%
14.7%
15.6%
25-34
30.3%
10.9%
10%
35-44
20.8%
8.1%
7%
45-54
15%
5.7%
4.7%
55-64
10.5%
3.2%
2.8%
65+
6%

There were 4 537 800 Instagram users in Switzerland in August 2026, which accounted for 50% of its entire population.

The majority of them were women - 51.4%.

People aged 25 to 34 were the largest user group (1 373 900).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 316 300.

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Messenger users in Switzerland

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Messenger users in Switzerland
2026
3 331 700
50.4%
women
49.6%
men
 
 
13-17
n/a
2.7%
3.1%
18-24
5.8%
11%
11.6%
25-34
22.6%
12.6%
12.2%
35-44
24.8%
10.3%
9.8%
45-54
20.1%
8%
7.5%
55-64
15.4%
5.9%
5.3%
65+
11.2%

There were 3 331 700 Messenger users in Switzerland in August 2026, which accounted for 36.7% of its entire population.

The slight majority of them were women - 50.4%.

People aged 35 to 44 were the largest user group (827 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 176 200.

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Linkedin users in Switzerland

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Linkedin users in Switzerland
2026
5 760 000
22.6%
18-24
22.6%
36.5%
25-34
36.5%
33%
35-54
33%
8%
55+
8%

There were 5 760 000 Linkedin users in Switzerland in August 2026, which accounted for 63.5% of its entire population.

People aged 25 to 34 were the largest user group (2 100 000).

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