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Social media users
in Switzerland
THE LAST MONTH OF 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Switzerland

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Facebook users in Switzerland
2026
5 862 800
50.9%
women
49.1%
men
 
 
13-17
n/a
7.4%
7.2%
18-24
14.5%
13.5%
14.3%
25-34
27.8%
10.8%
10.4%
35-44
21.2%
8.3%
7.6%
45-54
15.9%
6.3%
5.7%
55-64
12%
4.5%
4%
65+
8.5%

There were 5 862 800 Facebook users in Switzerland in June 2026, which accounted for 64.7% of its entire population.

The majority of them were women - 50.9%.

People aged 25 to 34 were the largest user group (1 631 800).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 838 900.

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Instagram users in Switzerland

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Instagram users in Switzerland
2026
4 462 600
51.7%
women
48.3%
men
 
 
13-17
n/a
8.9%
8.6%
18-24
17.6%
14.8%
15.5%
25-34
30.3%
10.9%
10%
35-44
20.8%
8.1%
6.9%
45-54
15%
5.8%
4.6%
55-64
10.4%
3.2%
2.7%
65+
5.9%

There were 4 462 600 Instagram users in Switzerland in June 2026, which accounted for 49.2% of its entire population.

The majority of them were women - 51.7%.

People aged 25 to 34 were the largest user group (1 351 800).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 206 700.

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Messenger users in Switzerland

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Messenger users in Switzerland
2026
3 288 300
50.7%
women
49.3%
men
 
 
13-17
n/a
2.6%
3.1%
18-24
5.8%
11.2%
11.7%
25-34
22.9%
12.6%
12.2%
35-44
24.9%
10.3%
9.7%
45-54
20%
7.9%
7.4%
55-64
15.2%
6%
5.3%
65+
11.2%

There were 3 288 300 Messenger users in Switzerland in June 2026, which accounted for 36.3% of its entire population.

The majority of them were women - 50.7%.

People aged 35 to 44 were the largest user group (817 700).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 172 700.

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Linkedin users in Switzerland

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Linkedin users in Switzerland
2026
5 760 000
22.6%
18-24
22.6%
36.5%
25-34
36.5%
33%
35-54
33%
8%
55+
8%

There were 5 760 000 Linkedin users in Switzerland in June 2026, which accounted for 63.5% of its entire population.

People aged 25 to 34 were the largest user group (2 100 000).

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