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Social media users
in Zambia

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Zambia

Zambia flag
Facebook users in Zambia
2025
4 576 500
45.6%
women
54.4%
men
 
 
13-17
n/a
15.5%
17.3%
18-24
32.8%
16.9%
19.8%
25-34
36.7%
6.6%
8.7%
35-44
15.2%
2.8%
4.3%
45-54
7.1%
1.2%
1.8%
55-64
3%
2.6%
2.5%
65+
5.1%

There were 4 576 500 Facebook users in Zambia in November 2025, which accounted for 20.7% of its entire population.

The majority of them were men - 54.4%.

People aged 25 to 34 were the largest user group (1 681 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 907 000.

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Instagram users in Zambia

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Instagram users in Zambia
2025
566 400
45.7%
women
54.3%
men
 
 
13-17
n/a
18.9%
21.4%
18-24
40.4%
16.1%
20.6%
25-34
36.7%
4.8%
6.1%
35-44
10.9%
1.7%
2.4%
45-54
4.1%
0.8%
1%
55-64
1.9%
3.4%
2.7%
65+
6.1%

There were 566 400 Instagram users in Zambia in November 2025, which accounted for 2.6% of its entire population.

The majority of them were men - 54.3%.

People aged 18 to 24 were the largest user group (228 600).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 116 400.

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Messenger users in Zambia

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Messenger users in Zambia
2025
4 295 800
45.8%
women
54.2%
men
 
 
13-17
n/a
15.3%
17.1%
18-24
32.4%
17.1%
19.8%
25-34
37%
6.7%
8.7%
35-44
15.4%
2.8%
4.3%
45-54
7%
1.2%
1.8%
55-64
3%
2.7%
2.6%
65+
5.2%

There were 4 295 800 Messenger users in Zambia in November 2025, which accounted for 19.4% of its entire population.

The majority of them were men - 54.2%.

People aged 25 to 34 were the largest user group (1 587 700).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 852 600.

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Linkedin users in Zambia

Zambia flag
Linkedin users in Zambia
2025
1 101 000
36.3%
18-24
36.3%
49%
25-34
49%
13.6%
35-54
13.6%
1%
55+
1%

There were 1 101 000 Linkedin users in Zambia in November 2025, which accounted for 5% of its entire population.

People aged 25 to 34 were the largest user group (540 000).

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