Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 5 281 100 Facebook users in Zambia in June 2026, which accounted for 23.5% of its entire population.
The majority of them were men - 54%.
People aged 25 to 34 were the largest user group (1 892 100).
The highest difference between men and women occurs within people aged 35 to 44, where men lead by 463 100.
There were 669 200 Instagram users in Zambia in June 2026, which accounted for 3% of its entire population.
The majority of them were men - 54.9%.
People aged 18 to 24 were the largest user group (278 200).
The highest difference between men and women occurs within people aged 25 to 34, where men lead by 137 200.
There were 5 036 100 Messenger users in Zambia in June 2026, which accounted for 22.4% of its entire population.
The majority of them were men - 54.5%.
People aged 25 to 34 were the largest user group (1 839 200).
The highest difference between men and women occurs within people aged 25 to 34, where men lead by 995 300.
There were 1 292 000 Linkedin users in Zambia in June 2026, which accounted for 5.7% of its entire population.
People aged 25 to 34 were the largest user group (670 000).
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