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Social media users
in Zambia
THE LAST MONTH OF 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Zambia

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Facebook users in Zambia
2026
5 068 800
45.9%
women
54.1%
men
 
 
13-17
n/a
15.8%
17.2%
18-24
33.1%
16.8%
19.7%
25-34
36.5%
6.6%
8.6%
35-44
15.2%
2.8%
4.3%
45-54
7.1%
1.2%
1.8%
55-64
3%
2.5%
2.5%
65+
5%

There were 5 068 800 Facebook users in Zambia in May 2026, which accounted for 22.6% of its entire population.

The majority of them were men - 54.1%.

People aged 25 to 34 were the largest user group (1 852 100).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 998 800.

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Instagram users in Zambia

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Instagram users in Zambia
2026
642 500
46%
women
54%
men
 
 
13-17
n/a
20%
21.9%
18-24
41.9%
15.6%
20.2%
25-34
35.8%
4.6%
5.9%
35-44
10.5%
1.7%
2.4%
45-54
4.1%
0.9%
1%
55-64
1.9%
3.2%
2.6%
65+
5.8%

There were 642 500 Instagram users in Zambia in May 2026, which accounted for 2.9% of its entire population.

The majority of them were men - 54%.

People aged 18 to 24 were the largest user group (269 200).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 129 600.

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Messenger users in Zambia

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Messenger users in Zambia
2026
4 767 800
45.9%
women
54.1%
men
 
 
13-17
n/a
15.6%
17.1%
18-24
32.7%
17%
19.7%
25-34
36.7%
6.7%
8.7%
35-44
15.3%
2.8%
4.3%
45-54
7.2%
1.2%
1.8%
55-64
3%
2.6%
2.5%
65+
5.1%

There were 4 767 800 Messenger users in Zambia in May 2026, which accounted for 21.3% of its entire population.

The majority of them were men - 54.1%.

People aged 25 to 34 were the largest user group (1 750 200).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 939 700.

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Linkedin users in Zambia

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Linkedin users in Zambia
2026
1 222 000
33.6%
18-24
33.6%
50.7%
25-34
50.7%
14.7%
35-54
14.7%
1%
55+
1%

There were 1 222 000 Linkedin users in Zambia in May 2026, which accounted for 5.5% of its entire population.

People aged 25 to 34 were the largest user group (620 000).

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