Facebook users in New Zealand
There were 4 645 800 Facebook users in New Zealand in November 2025, which accounted for 87.9% of its entire population.
The majority of them were women - 52.9%.
People aged 25 to 34 were the largest user group (1 196 400).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 238 100.