Facebook users in New Zealand
There were 4 683 000 Facebook users in New Zealand in February 2026, which accounted for 88.5% of its entire population.
The majority of them were women - 52.7%.
People aged 25 to 34 were the largest user group (1 229 700).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 244 100.