Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 2 901 000 Instagram users in New Zealand in August 2026, which accounted for 54.5% of its entire population.
The majority of them were women - 55.4%.
People aged 25 to 34 were the largest user group (908 900).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 289 800.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Aug | 2 901 000 | 54.5% | 55.2% | 44.8% | +2.1% |
| Jul | 2 842 500 | 53.4% | 55.2% | 44.8% | -3.2% |
| Jun | 2 935 800 | 55.2% | 55.2% | 44.8% | +3.2% |
| May | 2 844 000 | 53.4% | 55.2% | 44.8% | +1% |
| Apr | 2 815 400 | 52.9% | 55.2% | 44.8% | +1% |
| Mar | 2 786 600 | 52.4% | 57.1% | 42.9% | -1% |
| Feb | 2 814 200 | 52.9% | 57.1% | 42.9% | +0.5% |
| Jan '26 | 2 800 600 | 52.6% | 55.2% | 44.8% | +0.7% |
| Dec | 2 780 600 | 52.2% | 57.1% | 42.9% | +2.2% |
| Nov | 2 719 700 | 51.1% | 55.6% | 44.4% | +0.8% |
| Oct | 2 698 600 | 50.7% | 55.6% | 44.4% | -1.7% |
| Sep '25 | 2 746 500 | 51.6% | 55.6% | 44.4% | - |
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As of August 2026, there are 2 901 000 Instagram users in New Zealand - 54.5% of the country's population.
The largest age group is 25 to 34, making up 31.3% of Instagram users in New Zealand.
Women make up the majority, at 55.4% of Instagram users in New Zealand.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language.
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