Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 4 675 300 Facebook users in New Zealand in July 2026, which accounted for 87.9% of its entire population.
The majority of them were women - 52.7%.
People aged 25 to 34 were the largest user group (1 213 800).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 246 100.
There were 2 842 500 Instagram users in New Zealand in July 2026, which accounted for 53.5% of its entire population.
The majority of them were women - 55.5%.
People aged 25 to 34 were the largest user group (891 600).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 285 500.
There were 3 436 900 Messenger users in New Zealand in July 2026, which accounted for 64.7% of its entire population.
The majority of them were women - 52.5%.
People aged 25 to 34 were the largest user group (820 900).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 204 400.
There were 3 520 000 Linkedin users in New Zealand in July 2026, which accounted for 66.2% of its entire population.
People aged 25 to 34 were the largest user group (1 500 000).
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