Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 167 800 Instagram users in Bhutan in July 2026, which accounted for 18.7% of its entire population.
The majority of them were women - 51%.
People aged 25 to 34 were the largest user group (63 700).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 28 800.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Jul | 167 800 | 18.7% | 51% | 49% | -6.9% |
| Jun | 180 200 | 20.1% | 48.8% | 51.2% | +14.1% |
| May | 158 000 | 17.7% | 51.4% | 48.6% | +1.5% |
| Apr | 155 600 | 17.4% | 51.3% | 48.7% | -1.7% |
| Mar | 158 300 | 17.7% | 51.9% | 48.1% | -3.2% |
| Feb | 163 500 | 18.3% | 52.4% | 47.6% | -0.7% |
| Jan '26 | 164 700 | 18.4% | 52% | 48% | +0.8% |
| Dec | 163 400 | 18.3% | 52.2% | 47.8% | +5.2% |
| Nov | 155 300 | 17.4% | 52.2% | 47.8% | +1.3% |
| Oct | 153 300 | 17.1% | 51.8% | 48.2% | -4.3% |
| Sep | 160 200 | 17.9% | 51.4% | 48.6% | +0.8% |
| Aug '25 | 158 900 | 17.8% | 51.4% | 48.6% | - |
Put these numbers to work
Comments, DMs, mentions, reviews and ad comments – answered from one place.
Run all your social accounts from a single dashboard instead of tab-hopping.
Auto-moderate comments, auto-reply to FAQs and schedule posts on autopilot.
Rule-based and AI moderation across organic posts and ads.
As of July 2026, there are 167 800 Instagram users in Bhutan - 18.7% of the country's population.
The largest age group is 25 to 34, making up 38% of Instagram users in Bhutan.
Women make up the majority, at 51% of Instagram users in Bhutan.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language.
Manage comments, DMs, reviews, and ad comments automatically with AI, schedule posts across every channel, and pull reports that actually show what’s working – all in one tool.
Try NapoleonCat for free14-day free trial · No credit card required
